How They Operate
Walmart's eCommerce team operates an in-house content studio to produce lifestyle imagery for their online store. With approximately 20% of revenue coming from eCommerce, high-quality product visuals are critical to driving conversions and enhancing the customer shopping experience.
The Photoshoot Bottleneck
However, traditional studio photography was creating significant bottlenecks that limited the team's ability to scale. Each lifestyle image required extensive setup, professional shooting, and post-production work, a time-intensive process that meant the team simply couldn't produce enough lifestyle content to meet growing demand across Walmart's extensive non-food product catalog.
Enter Presti: A Shift from Manual to Scalable AI Imagery
By summer 2025, like many leading retailers, Walmart had made AI implementation a strategic priority. For the eCommerce team, content creation emerged as an ideal use case for immediate action. The technology had matured, the scale potential was clear, and implementation could happen quickly without operational risk, and the potential impact on conversion was significant.
After evaluating multiple AI imagery solutions, Walmart selected Presti based on four critical capabilities:
Intuitive platform: Simple, user-friendly interface that requires minimal learning curve for content teams.
Absolute product integrity: The AI never alters the product itself, only the surrounding lifestyle environment.
Advanced editing features: Built-in tools like lighting adjustments give users creative control while maintaining efficiency.
Hands-on support: Personalized training and weekly check-ins ensure rapid adoption and continuous optimization.
Understanding Walmart's Objectives:
Presti and Walmart's teams defined clear success criteria:
Dramatically reduce image creation time while maintaining studio-quality output
Achieve brand consistency at scale across thousands of generated images
Tailored Implementation:
To address Walmart's specific needs, Presti developed custom styles based on detailed creative briefs from Walmart's team. These custom styles, such as modern kitchens with marble countertops or contemporary living room settings, were designed to ensure visual consistency across all generated images, perfect alignment with Walmart's brands identities, and the ability to scale content production efficiently.
Presti also provided intensive onboarding support, including personalized training sessions and weekly check-ins throughout the POC period, helping Walmart's image production team optimize their workflow and build confidence in the platform.
How It Works: The User Experience
The Presti workflow is designed for simplicity and speed. Here's how Walmart's team generates lifestyle images:
Upload Product Photos: The user logs into the Presti platform and uploads packshot images, clean product photos on white backgrounds.
Select a Custom Style: The user selects their preferred custom style that best fits the product and target customer.
Launch Batch Generation: With a single click, the user initiates batch generation. Presti's AI creates multiple lifestyle images for each product, automatically varying angles, lighting conditions, and environmental details. Every image is unique and photorealistic.
Review and Refine: The user reviews the generated images and can make adjustments using intuitive editing tools: modify lighting, use the magic eraser, or type text prompts to request specific changes, all while the platform maintains absolute product integrity.
Download and Deploy: The user downloads images in 2K resolution, ready for immediate use on Walmart's eCommerce product pages.
Results since launch:
Following a successful pilot phase, Walmart scaled their usage of Presti with impressive outcomes:
Generation time reduced from 3 minutes to seconds per image through personalized training and weekly support
Image quality met Walmart's exacting standards, maintaining absolute product accuracy while achieving photorealistic results
Cost-effective scaling: Presti's pricing enables Walmart to dramatically increase content volume at a fraction of traditional studio production costs
Today, Presti-generated images appear live on Walmart's product detail pages across non-food categories, from furniture and home décor to kitchenware and textiles. The time savings have freed Walmart's creative team to focus on strategic initiatives rather than repetitive production work, fundamentally transforming their approach to content creation.
Impact:
Time savings: Hours saved per week/month in image production
Content volume increase: % increase in lifestyle images available on PDPs
Conversion impact: Lift in conversion rates for products with Presti-generated lifestyle imagery vs. packshot-only products
Cost efficiency: Total cost savings compared to traditional studio production
Team productivity: Increase in images produced per team member
Perspectives:
Walmart's ambition is clear: scale to millions of images annually. To support this volume expansion, Presti is developing autonomous AI agents that will handle routine image generation without human intervention, allowing Walmart's team to focus on creative strategy and quality oversight.
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