About Dovetail
Dovetail Furniture is a leading wholesale furniture brand in North America, offering over 2,000 curated pieces that blend relaxed California charm with timeless design. With a focus on sustainability and craftsmanship, Dovetail partners with over 80 factories across the world- ensuring each product upholds high standards in both style and ethics. But with hundreds of new SKUs launched each season, scaling high-quality lifestyle imagery was a mounting challenge.
“We launch about 500 new SKUs for every High Point Market,” said Marco Mazzoni, Director of Technology and Digital Marketing at Dovetail. “And creating photography to support that volume just wasn’t scalable with traditional methods.”
The Photoshop Bottleneck
Before embracing AI, Dovetail relied on Photoshop and stock backgrounds to build lifestyle imagery manually. The process was time-consuming, labor-intensive, and inconsistent in visual quality.
“Each image would take two to three days to complete,” explained Daniel Menendez, Senior Graphic Designer. “We’d shoot the product with specific lighting to match a stock background, and even then, a lot of the results just weren’t usable. We might only keep two or three out of every four we created in a week.”
The limitations weren’t just about time.
“Our creative team is small—five people including myself,” said Marco. “We were constantly behind on requests for assets. It was impossible to keep our homepage fresh or create enough variety across marketing channels.”
Enter Presti: A Shift from Manual to Scalable AI Imagery
Everything changed when Dovetail discovered Presti AI.
“We were ready to explore new ways to scale our visuals once our tech stack was upgraded,” Marco explained. “We considered CGI and 3D, but Presti showed up at exactly the right moment. It just clicked.”
With Presti, Dovetail could upload product images, and within minutes, receive high-quality lifestyle visuals that felt brand-authentic—without the need for days of Photoshop work or expensive on-site shoots.
“Now, I can create usable lifestyle images in a matter of minutes,” Daniel said. “I just upload the product, Presti handles the cutout and styling, and the results are immediately ready for use.”
Why Custom Styles Were a Game-Changer
While the general Presti model was already producing strong results, it was the Custom AI Models that truly elevated Dovetail’s visual storytelling. Working with the Presti team, Dovetail developed three distinct style models:
California Casual – Light, airy, and laid-back interiors
Classic Heritage – Traditional and timeless with refined elegance
Outdoor Living – Lush greenery, outdoor textures, and architectural realism
“Presti trained the AI using our real photos and inspiration boards,” said Marco. “The result? Every generated image felt like it was styled by our own team. It wasn’t just beautiful—it was on-brand.”
“For us, wall art and accessories are big visual anchors,” Daniel added. “The standard model was good, but the custom model got it right every time. Even AI-generated decor looks like it came straight from our catalog.”
These custom styles allowed Dovetail to extend their brand look consistently across every channel — from web to print, social to showroom displays, and even third-party marketplaces.
“We’re using Presti images everywhere,” said Marco. “On our website, lookbooks, social media, and in sales materials for partners. The quality is so good, sometimes better than real photography.”
Bringing New Life to Old Shots
One unexpected benefit was that AI didn’t just streamline new image creation, it rescued photos once deemed unusable.
“We had a real-life shoot that didn’t turn out great,” Daniel explained. “We weren’t going to use some of those images. But with Presti’s Premium Relight and custom style model, we enhanced them into stunning lifestyle images that now live on our homepage.
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Presti:
Four Times the Output — Same Size Team
With Presti, Dovetail was able to 4x their content creation, all without increasing headcount.
“Same team, same size — but now we’re producing four times as many assets,” said Marco. “We can finally deliver lifestyle images for every product, something we could never do before.”
Presti also allowed for better creative synergy between teams.
“It brought alignment across departments,” Marco said. “From marketing to e-commerce, we had to collaborate to define each style. It forced us to articulate the brand visually, and that’s made us stronger overall.”
Final Thoughts
“Presti didn’t just speed things up,” Daniel said. “It transformed how we work. The images reflect our aesthetic. They’re fast, beautiful, and require almost no post-editing.”
“It’s about synergy,” Marco concluded. “We still do real-life photoshoots — but now we use those to train our AI models. That creates a feedback loop where real and AI-generated content work together to amplify our brand.”