Scaling visual content across
every product category
Scaling visual content across
every product category
Scaling visual content across every product category
Andrew Daevel, Vice President of eCommerce & Key Accounts, tells Creative Co-op’s journey with creating imagery with Presti AI
Andrew Daevel, Vice President of eCommerce & Key Accounts, tells Creative Co-op’s journey with creating imagery with Presti AI
In Their OwnWords
In Their OwnWords
As a leading manufacturer of furniture, décor, lighting, and seasonal products, our team launches more than 3,000 new SKUs every year. With that volume, creating compelling, on-brand lifestyle imagery for every product had become one of our biggest pain points. Traditional photoshoots were expensive, logistically challenging, and slow to scale. Even with a talented internal creative team, coordinating sets, props, and retouching for thousands of products quickly became a bottleneck to speed-to-market. When we discovered PrestiAI, it was immediately clear that AI-driven image generation could solve multiple challenges at once — lowering the cost of lifestyle imagery, dramatically increasing output, and maintaining high visual standards across our entire portfolio.
Before adopting PrestiAI, our imagery process combined physical photoshoots and Photoshopped composites using stock backgrounds. While this worked for key items, it wasn’t sustainable for the full assortment. We needed a scalable solution that could support both branded and retailer-specific imagery while maintaining creative control and consistency.
We began using PrestiAI in April 2025, integrating it into our day-to-day creative workflow. The impact was immediate. We’re now able to create lifestyle imagery for every single product we launch — something that wasn’t possible before. This has not only improved the overall presentation of our catalog but has directly increased conversion rates across our eCommerce channels. Beyond volume, PrestiAI gives us flexibility and brand precision. We can easily tailor imagery for multiple brands within our portfolio, each with its own distinct aesthetic, and even produce retailer-specific imagery that aligns with individual brand guidelines. From high-end furniture and mirrors to décor, lighting, textiles, and even gourmet food, PrestiAI enables our team to produce consistent, beautiful imagery that feels authentic and cohesive.
One of the most impressive aspects has been the speed of improvement and support from the PrestiAI team. The tool continues to evolve rapidly, with new features launching frequently in direct response to user feedback. It’s also remarkably user-friendly, allowing both our creative and product teams to collaborate seamlessly. In short, PrestiAI has revolutionized how we approach content creation. It’s allowed us to elevate our visual storytelling while cutting costs and improving efficiency — a true win-win for both our creative team and retailers.
As a leading manufacturer of furniture, décor, lighting, and seasonal products, our team launches more than 3,000 new SKUs every year. With that volume, creating compelling, on-brand lifestyle imagery for every product had become one of our biggest pain points. Traditional photoshoots were expensive, logistically challenging, and slow to scale. Even with a talented internal creative team, coordinating sets, props, and retouching for thousands of products quickly became a bottleneck to speed-to-market. When we discovered PrestiAI, it was immediately clear that AI-driven image generation could solve multiple challenges at once — lowering the cost of lifestyle imagery, dramatically increasing output, and maintaining high visual standards across our entire portfolio.
Before adopting PrestiAI, our imagery process combined physical photoshoots and Photoshopped composites using stock backgrounds. While this worked for key items, it wasn’t sustainable for the full assortment. We needed a scalable solution that could support both branded and retailer-specific imagery while maintaining creative control and consistency.
We began using PrestiAI in April 2025, integrating it into our day-to-day creative workflow. The impact was immediate. We’re now able to create lifestyle imagery for every single product we launch — something that wasn’t possible before. This has not only improved the overall presentation of our catalog but has directly increased conversion rates across our eCommerce channels. Beyond volume, PrestiAI gives us flexibility and brand precision. We can easily tailor imagery for multiple brands within our portfolio, each with its own distinct aesthetic, and even produce retailer-specific imagery that aligns with individual brand guidelines. From high-end furniture and mirrors to décor, lighting, textiles, and even gourmet food, PrestiAI enables our team to produce consistent, beautiful imagery that feels authentic and cohesive.
One of the most impressive aspects has been the speed of improvement and support from the PrestiAI team. The tool continues to evolve rapidly, with new features launching frequently in direct response to user feedback. It’s also remarkably user-friendly, allowing both our creative and product teams to collaborate seamlessly. In short, PrestiAI has revolutionized how we approach content creation. It’s allowed us to elevate our visual storytelling while cutting costs and improving efficiency — a true win-win for both our creative team and retailers.
The Results:
The Results:
